For distributors $20M–$500M with field sales teams

AI that recovers 3–5% margin leakage by having all your reps price like your best.

RightPrice identifies where reps undercharge comparable customers and gives managers a clear pricing floor backed by your real transactions.

See example ↓
The problem, visualised

Here's what margin leakage looks like in practice.

Every dot is a transaction. These are comparable customers buying the same product. The red dots are margin being left on the table. Toggle RightPrice to see what recovery looks like.

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Margin leakage
The plan

Three steps to stop the leak.

We work alongside your team. You don't need a pricing analyst or a new system.

Unify the data

Pull quotes, invoices, discounts, and customer segments into one model. One source of truth about what your reps are actually charging.

Find leakage + agree pricing rules

Identify where margin is being lost by rep, product, and segment. Set pricing bands and exception rules your team will actually follow.

Deploy + enforce in sales workflow

Embed deal guidance into daily quoting. Give leadership a monthly leakage dashboard. Not BI fluff, just what's recovering and what's still leaking.

Take the product tour →

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Reps respond to their peers, not a spreadsheet of theoretical prices. That one insight is what RightPrice is built on, and it's the reason it actually sticks.

Gus Neill
Gus Neill
Founder, RightPrice (5 years at #1 pricing consulting firm)
The offer

Done with you,
not handed over and forgotten.

We use RightPrice to make every rep price like your best. Done-with-you delivery across three tiers.

Entry

Margin Leak Diagnostic

  • Audit your pricing and discount data across reps, products, and customer segments
  • Identify the top 5–10 leakage sources with dollar impact quantified
  • Deliver a prioritised findings report your leadership can act on immediately
✓  Full refund if we can't find any margin leakage. We find money you're already leaking, or you don't pay.
Core

Pricing Control System

  • RightPrice model built from your own transaction data: every rep priced against your best sellers
  • Discount guardrails: what's allowed, where, and why, with exception approval rules
  • Sales workflow integration: rep-facing quoting guidance and a leadership dashboard
Retainer

Pricing Performance Management

  • Monthly leakage tracking: new gaps flagged, recoveries confirmed
  • Live floor and target price adjustments as market prices move
  • Auto-refreshing dashboard and performance KPI monitoring
Industries

Built for $20M–$500M distributors with
negotiated pricing and field sales.

See case studies → Building materials & coatings Industrial & MRO supply Packaging Food-service distribution Manufacturers Distributors & wholesalers Chemicals & lubricants Safety & PPE Electrical & lighting HVAC & mechanical Timber & hardware Fasteners & fixings
Get started

See it on
your own data.

Tell us a little about your business and you'll see exactly what RightPrice would surface in your sales. No obligation, no slide marathon.

Prefer to explore first? The product tour runs on illustrative data so you can click around right now.

No spam. One intro conversation, then you decide.