For distributors $20M–$500M with field sales teams

AI that recovers 3–5% margin by making all your reps price like your best.

RightPrice finds customers paying less than their comparable peers, and the exact deals to fix first.

This morning's insights: Vantage Distribution
Renewal · 3 daysHudson Plumbing Supply
Paying $41.20 for ProKleen Degreaser 20L, below 60% of comparable peers. Quote the floor price of $46.90 at renewal.
+$21,600 /yr recoverable
Below floorAcme Electrical Co
Priced below the floor on 4 of 6 products. Closest comparable customers pay 19% more on average.
−$14,700 /yr leaking
Coach firstRep: Dave M
8 of 14 accounts in his book price below the floor, the widest gap on the team.
−$300,000 /yr leaking
Inside RightPrice

See what your team will see.

No black box. RightPrice turns your own invoices into three things your team uses every day.

01 · AI INSIGHTS

Know which deals to fix, before they renew.

Each morning RightPrice flags the deals worth acting on: renewals priced below peers, accounts leaking margin, reps to coach. Every insight comes with the dollar impact and the number to quote.

Your day, prioritisedMon 7:00am
Renewal · 3 daysHudson Plumbing Supply
Below 60% of peers on ProKleen Degreaser 20L. Quote $46.90.
+$21,600 /yr
RecoveredBrightway Cleaning Co
Renewed at the peer target after last month's flag.
+$12,100 /yr locked in
app.tryrightprice.com · Manager view
Annual leakage
$1.2M
Below floor
118 / 640
Recovered Q2
$280k
Dave M · Coach first
Big book, 8 of 14 accounts below floor. One coaching conversation, $300,000/yr back.
Rep coaching matrix
Empower
Healthy
Coach second
Coach first
Sarah K
Tom B
Priya N
James W
Lisa T
Dave M
Book size →
Price vs floor →
02 · MANAGER DASHBOARD

Every rep, against the same peer benchmark.

Who's holding price and who's giving it away. Leakage is quantified per rep, customer and product, so coaching starts from facts, not feelings.

03 · REP PRICE LOOKUP

The right number, before the quote goes out.

Reps pick a customer profile and product and see the floor, the stretch target, and who on the team already achieves them. So they walk into new business conversations confident the price is realistic, because a peer has already won it.

Price lookup
State
NSW▼
Customer spend class
B▼
Product
ProKleen Degreaser 20L▼
Your quoted price
$41.20
Floor · never sell below
$46.90
Stretch target
$49.60
Your quote is $5.70 below the floor your peers achieve
Floor achieved by Sarah K, Priya N + 4 others on comparable customers
Results

The method has already found millions.

7–10%
margin uplift identified at a ~$200M Australian manufacturer with 300+ SKUs
5–8%
margin uplift identified at a ~€300M cleaning products manufacturer across 5 countries
Read the case studies →
How it works

From invoice export to insights in days.

1

Send us an invoice export

A simple CSV from your ERP or accounting system. 12 months of history. No integration, no IT project.

2

We find the right way to group your customers

AI analysis identifies which dimensions actually drive price in your business, for example size, region or customer type. Each customer is then pooled with true peers and benchmarked on what they actually pay.

3

Your team gets the deals to fix

Managers get the dashboard and daily AI insights. Reps get the right number before every quote.

Done with you, not handed over: we run the first analysis alongside your team and stay on as your pricing function.

"

Reps respond to their peers, not a spreadsheet of theoretical prices. That one insight is what RightPrice is built on, and it's the reason it actually sticks.

Gus Neill
Gus Neill
LinkedIn
Founder, RightPrice · 5 years at the world's #1 pricing consultancy
The offer

Start with a diagnostic. Keep it if it pays.

Entry

Margin Leak Diagnostic

  • Pricing audit across reps, products and segments
  • Top 5–10 leakage sources, dollar impact quantified
  • Findings report leadership can act on
✓ We find money you're leaking, or you don't pay
Core

Pricing Control System

  • RightPrice live on your own transaction data
  • Floor prices and targets for every customer and product
  • Manager dashboard, AI insights, rep price lookup
Retainer

Pricing Performance Management

  • Monthly tracking: new gaps flagged, recoveries confirmed
  • Refreshed insights as new data lands
  • Your pricing function, without the headcount
Who it's for

Built for distributors and wholesalers
with negotiated pricing.

If your reps negotiate price in the field and similar customers pay different prices, RightPrice fits.

See case studies → Building materials & coatings Industrial & MRO supply Electrical & lighting Plumbing & HVAC Packaging Food-service distribution Timber & hardware Fasteners & fixings Safety & PPE Chemicals & lubricants

FAQs

Is our transaction data safe?
Yes. Your data sits in a private, access-controlled environment, is never shared or pooled with other companies, and we'll sign your NDA before a single row moves. You can request deletion at any time.
How much of my team's time does this take?
A few hours, total. One person exports an invoice CSV from your ERP or accounting system, and we handle everything from there, including walking your managers through the first findings.
Our customers aren't really comparable. Does this still work?
That's exactly what the grouping step solves. AI analysis of your own data identifies which dimensions actually drive price in your business, you confirm they make commercial sense, and only true peers are benchmarked against each other. Minimum pool sizes stop one-off deals from skewing any floor.
Will my reps push back?
Less than you'd expect. Floors come from prices their own colleagues already achieve with comparable customers, not from head-office theory. That's the difference between a benchmark reps accept and a price list they ignore.

See it on your own data.

One conversation. We'll show you exactly what RightPrice would surface in your sales. No slide marathon, no obligation.

Gus Neill
You'll talk to me, not a sales team.
Gus Neill, Founder LinkedIn

No spam. One intro conversation, then you decide.

✓ If the diagnostic finds nothing, you don't pay